Neta Keret

Relocating to NYC, Dec 2026

Brand guidelines site, 2026

Facetune Brand

Facetune Brand

Facetune is a verb for over 300 million people, yet it lacked a unified brand design. Product and marketing were out of sync. I created a living site with guidelines, leading a team of three to keep everything in one accessible place.

Facetune Brand

Designers needed a space to find rules, see examples, and feel connected to a bigger purpose.

  • Unapologetic
  • Playful
  • Yours to decide
  • Effortless

Our top-performing marketing models received a personalized look book to ensure they maintain a unique and authentic appearance.

Adriana
Bat Sheva
Christina
Katya
Poca
Tevel

UGC

bangs pink jacket steps
blonde man arms crossed
blonde man blue sky
blowing kiss heart earrings
blue cardigan blue eyeshadow
blue crop top gold jewelry
blue eyeliner red lips
blue jacket subway headphones
bob haircut white jacket
couple pink jackets night
denim jacket neon bag
denim jacket stone steps
duo paris rooftop
freckles sunlight closeup
green eyeliner portrait
navy sweater green earring
pink hoodie pink wall
pink nails blue background
pink sweatshirt long hair
profile hair clip navy cardigan
smiling woman gold earring
varsity jacket blue wall
white sweater curly hair
woman rooftop dusk
QR code to get the Facetune app

Scan to get the app

A brand site that behaves like Facetune: confident, image-first, a little playful, never a spec dump. Designers get a toolkit they can scroll. The public gets the brand without the internal file cabinet. The same codebase ships both.

Next project